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Any sign which can be represented graphically, especially words, including personal names, drawings, letters, figures, shapes of products or their packaging, three-dimensional shapes, colors, as well as their combinations can be protected by a trademark products or services, provided that they are suitable for distinguishing products or services of one entrepreneur from the products or services of another entrepreneur.
A trademark offers protection to its owner by providing them the exclusive right to use the sign to identify products and services during the period of protection. The validity of the trademark can be renewed several times.
As an European representative for trademarks, PRODUCTA d.o.o. offers its clients the service of trademark application and registration, the evaluation of the possibility of creating confusion on the market and renewal of the validity of trademark registration, as well as a service of trademark or trademark portfolio valuation. The comprehensive service includes maintaining the validity of clients’ trademarks by applying the necessary legal actions, defending the rights of clients against the infringement of their trademarks and actions of unfair market competition.
Trademark registration procedure and its validity vary by countries, therefore, the network of high-quality licensed partners in all countries is extremely important.
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The client was particularly interested in legal possibilities from both litigation point of view as well as our experience in the longevity and effectiveness of preliminary injunctions.
We have conducted a legal due diligence and gave an excessive legal opinion on trademark legislative in the EU in relation to EU legislative on mineral water and unfair competition.