Naslovnica / Intellectual property protection in the time of Artificial Intelligence (AI)

Intellectual property protection in the time of Artificial Intelligence (AI)

New tools, new questions: AI in the sphere of intellectual property

Most experts, together with the European Union Intellectual Property Office itself, are in favor of a human-centered approach and the improvement of efficiency for the user. Artificial intelligence should be an aid in searching and making decisions related to the protection of intellectual property, and not the bearer of the decision.

Artificial Intelligence (AI) does not change people, but should help them, including in the protection of intellectual property.

PRODUCTA d.o.o. offers the option of a professional and legal assessment of the use of AI tools, and the verification of searches and confirmation of the correctness of the decision based on 30 years of human work and experience.

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AI impact on intellectual property protection

Most experts, together with the European Union Intellectual Property Office itself, are in favor of a human-centered approach and the improvement of efficiency for the user. Artificial intelligence should be an aid in searching and making decisions related to the protection of intellectual property, and not the bearer of the decision.

Artificial Intelligence (AI) does not change people, but should help them, including in the protection of intellectual property.

PRODUCTA d.o.o. offers the option of a professional and legal assessment of the use of AI tools, and the verification of searches and confirmation of the correctness of the decision based on 30 years of human work and experience.

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Case Study

Selected projects

The client was particularly interested in legal possibilities from both litigation point of view as well as our experience in the longevity and effectiveness of preliminary injunctions.

We have conducted a legal due diligence and gave an excessive legal opinion on trademark legislative in the EU in relation to EU legislative on mineral water and unfair competition.